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Workflow is a big-picture idea that accommodates all kinds of different processes, techniques, and tools. If following a recipe is a process, making dinner is a workflow. Writing is just thinking plus typing. Workflow gets the writing done.

My Notes

  • Writing is part of design.
  • Writing can reinforce how you want users to think about your design.
  • “You can’t plan well for a difficult journey if you assume it will be an easy journey.”
  • Writing is hard because it’s personal.
  • A taxonomy is a method of classification
  • A “haxonomy” is a utility for when there is no available type of organization. It’s a “hacked” taxonomy.
  • Passive voice has no ownership, it feels weak.
  • Writing is always hard.

Different types of copy

  • Interface copy is usually referred to as UI copy or microcopy.
  • Product copy is the main text making up an app or a website’s experience.
  • Marketing copy is heavily focused on persuading readers to invest in something.

Think about writing as workflow

Workflow is a big-picture idea that accommodates all kinds of different processes, techniques, and tools. If following a recipe is a process, making dinner is a workflow. Writing is just thinking plus typing. Workflow gets the writing done.

There’s more to writing than writing.

It’s easier to get the writing done when you intentionally prepare to do the writing. Articulate the writing assignment.

Establish the boundaries of the work.

To get the writing done, you’ll need a clear structure to support your writing work. With a strong outline, some of your writing will seem to write itself.

Do a rough-in

A rough-in let’s you skip the blank page and jump directly to re-writing, which is a lot faster.

Say just one thing at the time

Feeling overwhelmed? Narrow your scope. Focus in and say only one thing.


Books I’ve read.

Johannes Holmberg

Tiny summaries on books I’ve read. Sorted by latest read. But you can also sort on top recommendations. Highlights and covers are copyright to their respective authors.