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Set higher goals in order to achieve bigger things. It’s not enough to set low goals and achieve them, you need to set higher goals and you will reach higher even if you don’t accomplish the goals.

My Notes

Take Responsibility

Nothing happens to you, it happens because of you. Take responsibility over your life and stop acting the “victim”. Nothing good ever comes by whining or exclaiming that it’s not “your fault”. It may not be, but it is your problem and you should take responsibility for it.

What do you want to assume control of in your life?

  • The time I wake up.
  • The type of work I’m doing.
  • What food I’m eating.

Degrees of Action

There are four simple categories and degrees of action you can take:

  1. Do nothing.
  2. Retreat.
  3. Take normal levels of action.
  4. Take massive action.

The Thing About Balance

You can have abundance in every area you choose. Unsuccessful people tend to place limits on themselves. “If I am rich, I can’t be happy” or “If I thrive in my career, then I won’t have time to be a good father.” This is scarcity mindset. Don’t put limits on your self.

Keep Track of How You Spend Your Time

Always know where you’re spending your time. I’ve found it helpful to plan my day ahead in a physical notebook so that I do an intentional action in how I want to steer my day. Then I can look back on this at the end of the day and see how I “scored.”

You have 168 hours in a week. Know how you spend them.

Imbalance always occurs when you don’t do enough with the time you have.

Expect Criticism

When you start taking the right amount of action and therefore creating success, expect criticism to be the next thing to show up. You have to embrace criticism as a sign that you’re doing something right, even if no person likes the feeling of being criticized. Learn to seek criticism, be comfortable with it. You’re heading the right direction.

Get More Customers

Don’t fret too much about customer satisfaction. The only way to increase customer satisfaction is by attracting more customers. Without customers, they can’t be satisfied with anything. Increasing customer satisfaction is impossible without increasing customers.


We are told what is considered to be “a lot of money”—what is rich, poor, or middle class. We have predetermined notions about what is fair, what is difficult, what is possible, what is ethical, what is good, what is bad, what is ugly, what tastes good, what looks good, and on and on.

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Anyone who minimizes the importance of success to your future has given up on his or her own chances of accomplishment and is spending his or her life trying to convince others to do the same.

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Success is not a lottery, bingo, a horse race, or a card game that allows for only one winner.

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Great ideas, new technologies, innovative products, and fresh solutions to old problems are all things that will never exist in shortages.

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No game in life is truly enjoyable without first accepting control over your understanding of the game, how you play the game, and then the outcome of the game.

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It was only until I truly started to believe that nothing happens to me; it happens because of me that I was able to start operating at 10X levels.

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The second you start hitting it big, you will immediately be judged by the mediocre. People who operate at the other three levels of action will be threatened by your activity level and will often make it seem somehow “wrong” in order to make themselves right. These people cannot stand seeing others succeed at these levels and will do everything to stop them.

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Consider the following statistics: The average worker reads an average of less than one book a year and works an average of 37.5 hours per week. This same person makes 319 times less money than the top U.S. CEOs, who claim to read more than 60 books a year. Many of these financially successful executives are maligned for the huge sums of money they receive; however, we often fail to appreciate what these people have done to get where they are today.

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The things upon which your life depends most are based on the actions you take daily. That is why I make sure to always do two things: (1) I write my goals down every day and (2) I choose objectives that are just out of reach.

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Though I am always ethical, I never play fair. I seek out ways in which I can get an unfair advantage—and one surefire way to do this is to do what others won't.

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Market conditions won't improve until you improve the way you think and approach the market.

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And for the first time in our history, we are seeing more men lose jobs than women because higher-paid males are being let go in favor of keeping their less expensive counterparts. At the same time, the prices of necessary items—such as energy, education, housing, and insurance—continue to increase while wages decrease. This kind of squeeze always affects the largest groups of people in a given population. The wealthy don't depend on income and debt, and the poor will receive help for which the middle class don't qualify.

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You never want to blindly follow the masses; they are almost always wrong. Instead of following the pack, lead them!

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I handle this dilemma myself by omitting time from the equation—since time is what drives fear. The more time you devote to the object of your apprehension, the stronger it becomes. So starve the fear of its favorite food by removing time from its menu.

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Fear doesn't just tell you what to do; it also tells you when to do it. Ask yourself what time it is at any point in the day, and the answer is always the same: now. The time is always now—and when you experience fear, it's a sign that the best time to take action is at that very moment.

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If you listen to people discuss the topic of time—especially in regards to the amount they have at work—you'll probably hear a lot of complaining.

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Most people only work enough so that it feels like work, whereas successful people work at a pace that gets such satisfying results that work is a reward.

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Remember: Success is not a popularity contest. It is your duty, obligation, and responsibility.

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Because the lower performers are not willing to step up and take responsibility to increase their production, they can only seek to tear down those who are performing at higher levels.

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Customer service is the wrong target; increasing customers is the right target. This doesn't mean customer satisfaction isn't important. Everyone knows that customers have to be satisfied and happy in order for them to return and give positive word of mouth. If your service or product or investment isn't built to satisfy, then you are a criminal, and this book will only land you in jail sooner.

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Make your primary focus commanding attention and generating customers before you worry about making them happy.

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We don't even talk about customer satisfaction in my office. We do talk a lot about how to get more customers because attracting customers to our program is the only way to increase customer satisfaction.

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Brands that truly deliver customer satisfaction do not talk about customer service; they focus on customer acquisition.

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You will not get to quality without seeking quantity.

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Complaints and problems are opportunities to do more business and solve more issues—and to give your customers the chance to spread the word about how great you are at making their problems go away!

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Remember the operative order of importance: customer acquisition is the primary target, followed by customer loyalty, followed by customers who spread the word about you. This approach allows a company to continue to invest in product development and improvement, enhance processes, and increase promotion—which ultimately creates real customer satisfaction.

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The things that are assigned the most value on this planet are believed to be available everywhere.

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You must first make a vow to have your brand, idea, concept, company, product, or service make a footprint on the planet. To do so, you have to get involved with your community, school system, neighborhood, and local politics. You have to attend and be seen at events, write in the local paper, and get connected to the players in your community. Once involved do everything possible to stay active, have people see you, read you, hear you, and think about you. Say yes to every opportunity to get your word out. Write about it, talk about it, give lectures on what you do, and even bark on the street corners if you have to. Commit to omnipresence!

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Excuses are never the reason for why you did or didn't do something. They're just a revision of the facts that you make up in order to help yourself feel better about what happened (or didn't).

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The first thing to know about excuses is that they never improve your situation.

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“Nothing happens to you; it happens because of you.”

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One of the fastest and best ways to separate yourself from the masses is to establish yourself as someone who makes situations better, not worse.

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Successful people invest time, energy, and money in improving themselves. As a result, they don't focus on how hard the work is but rather on how rewarding the results are!

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Far too many folks spend more time planning what they will get at the grocery store than they do setting the most important goals of their lives.

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If you don't stay focused on your goals, you will spend your life achieving the objectives of other people—particularly those who are goal-oriented.

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Whereas the unsuccessful spend their lives thinking in terms of a job, successful people approach their activities as though they are on a religious mission—not as work or merely “a job.”

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Whether it is a salesperson, an athlete, an artist, a politician, or an inventor, greatness is achieved by those who think nothing of being practical and are instead obsessed with the idea of creating the reality they want to make.

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The most successful CEOs are reported to read an average of 60 books and attend more than six conferences per year—whereas the average American worker reads an average of less than one book and makes 319 times less income.

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Discipline is what you use to complete any activity until the activity—regardless of how uncomfortable—becomes your normal operating procedure.

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Others feel the need to criticize other peoples' ventures as a way to justify giving up on their own.

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Success is not a choice or an option; it's your duty to operate at the right level of thoughts and actions

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Books I’ve read.

Johannes Holmberg

Tiny summaries on books I’ve read. Sorted by latest read. But you can also sort on top recommendations. Highlights and covers are copyright to their respective authors.